Analysis of artifacts 3

The final video I will be analysing for my degree project is the music video for No Care by Daughter. Rather than focusing on the hidden meanings, I will instead be analysing the technical elements, such as the visuals, style, editing and colours. 

This video uses a very heavy grain overlay on top of the video, which gives it a retro but also timeless aesthetic, as though it can be appreciated by a wide demographic of ages. There is a very limited colour palette as well, using only red, and a black and white filter throughout the video. This keeps the video very simple and consistent, and is a good way of keeping the audience engaged with the images, as the limited colours makes it harder for the audience to get distracted. There are also a lot of light flashes and lens flare flickers that keep the visuals interesting. 

The camera movement is very shaky in this video which gives it a very turbulent feeling, as though the audience should be on their toes throughout the duration of the song. This matches well with the fast rhythm of the song. I sometimes feel as though there is so much going on in this video that is a little hard to keep up with, as there are often a lot of quick cuts in the video to match the pacing of the song. There is also this strobe effect at certain points in the video, where the video will cut to black for less than a second, play a clip for another short duration, and then cut to black again, repeating this multiple times to create a flicker effect of the image. It can be hard to follow but makes for a very cool effect. 

I really like some of the styles and techniques used in this video to keep it interesting and engaging for the audience. I'm sure I can apply some of these methods in my own work.