Now that my artifact is complete, I shall evaluate my music video in terms of audiences, distribution and cultural contexts. Last year I made a video during the first lockdown of the COVID-19 pandemic, where I was extremely limited on how and what I was able to film. My main goal with this music video was to create the complete opposite of that video; I wanted to make something that had more thought behind it, and actually featured a person in the video. I also mainly wanted to have fun with it, and film something that was visually-pleasing, glamorous and enjoyable to watch. I believe I have successfully achieved these goals with my final product, whilst also meeting the cultural contexts related to my artefact. For example, for my work I was very inspired by the music video for 'Say So' by Doja Cat, which features bright, sunny cinematography with vintage filters and sparkly effects added in post production. To mimic this style, I made sure to film in sunlight wherever possib