Identification of target audience

 When thinking about the target audience for my project, it's important to understand the fanbase of the songs I am thinking of using. Because I want to make videos based on the discography of Hayley Williams, it's important to understand her music journey. 

She has been the front woman or rock band 'Paramore' since 2004, who made a name for themselves in the late 2000 for their punk rock songs like 'Misery Business' and 'Decode' which were extremely popular among the emo sub culture. This was at a time when punk bands like Blink-182 and Green Day were extremely popular. Most followers of their music at the time where likely to be teenagers, meaning today they would fall around the 18-35 year old demographic. Any loyal followers of Hayley Williams likely fall in this boundary, therefore I would estimate that my target audience is likely to be in this age bracket.

The genre for Petals For Armor is likely to be classes as indie/alternative rock music, so the target audience for my project would be followers of Hayley Williams, 18-35 year olds who listen to indie/alternative rock music, as well as those who enjoy live performances and going to gigs.